http://gustavovampre.co Gustavo Vampre - Creative | Art Director Tue, 15 Jan 2013 17:15:51 +0000 http://gustavovampre.co en http://gustavovampre.co/Commbank-Facebook-Kaching http://gustavovampre.co/following/gustavovampre.co/Commbank-Facebook-Kaching Tue, 15 Jan 2013 17:15:51 +0000 Gustavo Vampre - Creative | Art Director 3633066 We created a TVC for Commonwealth Bank’s new mobile feature “Kaching”. Kaching allows you to send money through Facebook using your mobile. It’s the first time a ‘Facebook wall’ has been used as a narrative device in a TVC, and we found working with the platform interesting and budget-restriction-friendly. 60s for Cinema and Online We created a TVC for Commonwealth Bank’s new mobile feature “Kaching”. Kaching allows you to send money through Facebook using your mobile. It’s the first... http://gustavovampre.co/Optus-4G http://gustavovampre.co/following/gustavovampre.co/Optus-4G Sun, 13 Jan 2013 20:31:29 +0000 Gustavo Vampre - Creative | Art Director 4447145 Our task was to create mass awareness around the launch of Optus 4G. We needed a concept that would champion the new network and improve the perception of the Optus brand as a whole. The launch of Optus 4G was timed to coincide with the launch of the iPhone 5. So we created an integrated campaign that was visually arresting and fun. We achieved massive exposure through digital, outdoor, digital-outdoor, and print It should be noted that the "Optus Cube" is a visual mnemonic device (representing Optus and what it provides), which is required by Optus to be in all ads. Rich-media / Interactive banner The interactive banner allows people to take full control of the Optus Cube to deliver the 4G experience onto our talent. - Basically you get to leaf-blow a guy’s face. Awesome. The average Optus 4G banner interactive time of 18.86 seconds was over 200% longer than the industry standard average of 9.31. Geo-specific Outdoor <img src="http://payload107.cargocollective.com/1/2/64416/4447145/Optus_4G_Outdoor_F_localised_600px.jpg" width="600" height="308" width_o="600" height_o="308" src_o="http://payload107.cargocollective.com/1/2/64416/4447145/Optus_4G_Outdoor_F_localised_600px_o.jpg" data-mid="24414112" border="0" align="left"/> Press ads / OOH <img src="http://payload107.cargocollective.com/1/2/64416/4447145/Optus_4G_Press_600px.png" width="600" height="562" width_o="600" height_o="562" src_o="http://payload107.cargocollective.com/1/2/64416/4447145/Optus_4G_Press_600px_o.png" data-mid="24452004" border="0" align="left"/> Outdoor - Billboards, Bus sides <img src="http://payload107.cargocollective.com/1/2/64416/4447145/Optus_4G_Outdoor2_600px.png" width="600" height="318" width_o="600" height_o="318" src_o="http://payload107.cargocollective.com/1/2/64416/4447145/Optus_4G_Outdoor2_600px_o.png" data-mid="24452111" border="0" align="left"/> Our task was to create mass awareness around the launch of Optus 4G. We needed a concept that would champion the new network and improve the perception of the Optus... http://gustavovampre.co/The-Australian-Angles http://gustavovampre.co/following/gustavovampre.co/The-Australian-Angles Sun, 18 Nov 2012 23:22:35 +0000 Gustavo Vampre - Creative | Art Director 3633081 Entry for the 2012 Young Lions competition. The brief was to develop a print ad that creates awareness for The Australian as a multi-media brand. The ad should educate consumers about the features and benefits of this new multi-media model and ultimately drive purchase of a subscription to our print and online product bundles. <img src="http://payload66.cargocollective.com/1/2/64416/3633081/The_Australian_Angles_hires_2_905.jpg" width="800" height="566" width_o="800" height_o="566" src_o="http://payload66.cargocollective.com/1/2/64416/3633081/The_Australian_Angles_hires_2_o.jpg" data-mid="23663472" border="0" align="left"/> Copy: Newspaper - North Korea’s missile launch blown out of proportions. Smartphone - North Korean missiles strike fear in UN. Tablet - No such thing as a free launch: A breakdown of North Korea’s missile launch. Every angle. Every platform. From $2,50 per week. Entry for the 2012 Young Lions competition. The brief was to develop a print ad that creates awareness for The Australian as a multi-media brand. The ad should... http://gustavovampre.co/Surf-Life-Saving-Flag http://gustavovampre.co/following/gustavovampre.co/Surf-Life-Saving-Flag Sun, 08 Apr 2012 01:59:21 +0000 Gustavo Vampre - Creative | Art Director 3161679 Entry for the 2008 Young Lions competition. The brief was to develop a print campaign to encourage people to swim between the flags. <img src="http://payload43.cargocollective.com/1/2/64416/3161679/Surf_Life_Saving_flags_905.jpg" width="800" height="566" width_o="800" height_o="566" src_o="http://payload43.cargocollective.com/1/2/64416/3161679/Surf_Life_Saving_flags_o.jpg" data-mid="16164119" border="0" align="left"/> Copy: Flags aren't there by mistake Entry for the 2008 Young Lions competition. The brief was to develop a print campaign to encourage people to swim between the flags. Copy: Flags aren't there... http://gustavovampre.co/Guarana-Calories http://gustavovampre.co/following/gustavovampre.co/Guarana-Calories Sun, 08 Apr 2012 01:33:06 +0000 Gustavo Vampre - Creative | Art Director 3161301 Guaraná is a very popular soft drink in Brazil. It's even more popular to add a slice of orange to it. So to advertise Diet Guaraná, we thought that a simple and powerful idea with a deep cultural insight could be a good creative solution. <img src="http://payload43.cargocollective.com/1/2/64416/3161301/Guarana_Calories_905.jpg" width="800" height="565" width_o="800" height_o="565" src_o="http://payload43.cargocollective.com/1/2/64416/3161301/Guarana_Calories_o.jpg" data-mid="16161509" border="0" align="left"/>Copy: Diet Guaraná, 100% Flavour, 0% Calories. * Nutritional research indicates that a slice of orange contains 9,25 kcal. Guaraná is a very popular soft drink in Brazil. It's even more popular to add a slice of orange to it. So to advertise Diet Guaraná, we thought that a simple and... http://gustavovampre.co/Google-Voice-Search-Experiments http://gustavovampre.co/following/gustavovampre.co/Google-Voice-Search-Experiments Tue, 28 Feb 2012 22:14:36 +0000 Gustavo Vampre - Creative | Art Director 2239954 One in four Americans use Google Voice Search on their mobiles, but in Australia, the numbers were far lower. We needed an idea that encouraged trial by showing Australians that the product worked with Aussie accents. To do this we created a series of acoustic experiments testing the product under extreme conditions. Using a pair of Whisper dishes (a.k.a. Parabolic Mirrors), a Transducer (underwater communication system) and an Android phone, the experiments were conducted in some of Australia’s most iconic environments – The Australian Outback and The Great Barrier Reef. Consumers and Google fans were engaged via social media to participate in the experiments by submitting questions they would like asked. We received thousands of submissions on Facebook! Finally, a YouTube channel was created to host the web films. In just 14 days, it became the most viewed YT channel in Australia, with over 3 million views. By the end of the campaign, the number was nearly 5 million. Video case study Web Films User generated questions Youtube Channel <img src="http://payload.cargocollective.com/1/2/64416/2239954/YTC_screen_shot_600.jpg" width="600" height="778" width_o="600" height_o="778" src_o="http://payload.cargocollective.com/1/2/64416/2239954/YTC_screen_shot_600_o.jpg" data-mid="15991171" border="0" align="left"/> Behind the scenes One in four Americans use Google Voice Search on their mobiles, but in Australia, the numbers were far lower. We needed an idea that encouraged trial by showing... http://gustavovampre.co/David-Jones-Amex-and-Storecard http://gustavovampre.co/following/gustavovampre.co/David-Jones-Amex-and-Storecard Tue, 13 Dec 2011 17:41:54 +0000 Gustavo Vampre - Creative | Art Director 2240062 Our task was to establish an identity & positioning for the David Jones card-member program to help customers choose the card that’s right for them: American Express or Storecard. With a premium look that recaptures David Jones' unique sense of style that's remembered and loved by loyal David Jones customers. And with a message that puts the customer at the centre and lets them decide how to be rewarded. It's a simple black or white decision. Each ad features a set of 2 things that can be bought at David Jones – both with the Storecard and with points accrued on the American Express card. In-store posters <img src="http://payload.cargocollective.com/1/2/64416/2240062/David_Jones_InStorePoster_taste.jpg" width="400" height="1000" width_o="400" height_o="1000" src_o="http://payload.cargocollective.com/1/2/64416/2240062/David_Jones_InStorePoster_taste_o.jpg" data-mid="12371069" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/2240062/David_Jones_InStorePoster_fit_female.jpg" width="400" height="1000" width_o="400" height_o="1000" src_o="http://payload.cargocollective.com/1/2/64416/2240062/David_Jones_InStorePoster_fit_female_o.jpg" data-mid="12371064" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/2240062/David_Jones_InStorePoster_fit_male.jpg" width="400" height="1000" width_o="400" height_o="1000" src_o="http://payload.cargocollective.com/1/2/64416/2240062/David_Jones_InStorePoster_fit_male_o.jpg" data-mid="12371067" border="0" align="left"/> Our task was to establish an identity & positioning for the David Jones card-member program to help customers choose the card that’s right for them: American... http://gustavovampre.co/Qantas-San-Franciso http://gustavovampre.co/following/gustavovampre.co/Qantas-San-Franciso Wed, 30 Nov 2011 17:46:36 +0000 Gustavo Vampre - Creative | Art Director 2240060 Long Exposure technique was chosen to reflect the continuous Qantas service operating from Sydney to San Francisco. Print ad - DPS <img src="http://payload.cargocollective.com/1/2/64416/2240060/Qantas_non_stop_SF_905.jpg" width="800" height="506" width_o="800" height_o="506" src_o="http://payload.cargocollective.com/1/2/64416/2240060/Qantas_non_stop_SF_o.jpg" data-mid="11339843" border="0" align="left"/> Long Exposure technique was chosen to reflect the continuous Qantas service operating from Sydney to San Francisco. Print ad - DPS http://gustavovampre.co/p-ART-ake-2 http://gustavovampre.co/following/gustavovampre.co/p-ART-ake-2 Thu, 27 Jan 2011 20:03:31 +0000 Gustavo Vampre - Creative | Art Director 988334 <img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_01.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_01_o.jpg" data-mid="4745038" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_02.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_02_o.jpg" data-mid="4745039" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_03.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_03_o.jpg" data-mid="4745041" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_04.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_04_o.jpg" data-mid="4745042" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_07.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_07_o.jpg" data-mid="4745058" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_08.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_08_o.jpg" data-mid="4745064" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_09.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_09_o.jpg" data-mid="4745068" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_10.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_10_o.jpg" data-mid="4745113" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_11.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_11_o.jpg" data-mid="4745116" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_13.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_13_o.jpg" data-mid="4745119" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_14.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_14_o.jpg" data-mid="4745128" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_15.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988334/partake2_vampre_15_o.jpg" data-mid="4745133" border="0" align="left"/> http://gustavovampre.co/p-ART-ake-1 http://gustavovampre.co/following/gustavovampre.co/p-ART-ake-1 Thu, 27 Jan 2011 19:43:22 +0000 Gustavo Vampre - Creative | Art Director 988282 <img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_02.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_02_o.jpg" data-mid="4744734" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_03.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_03_o.jpg" data-mid="4744735" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_01.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_01_o.jpg" data-mid="4744737" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_09.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_09_o.jpg" data-mid="4744750" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_14.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_14_o.jpg" data-mid="4744744" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_13.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_13_o.jpg" data-mid="4744743" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_12.jpg" width="600" height="810" width_o="600" height_o="810" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_12_o.jpg" data-mid="4744740" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_08.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_08_o.jpg" data-mid="4744746" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_11.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_11_o.jpg" data-mid="4744757" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_10.jpg" width="600" height="822" width_o="600" height_o="822" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_10_o.jpg" data-mid="4744755" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_05.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_05_o.jpg" data-mid="4746966" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_07.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_07_o.jpg" data-mid="4746977" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_06.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_06_o.jpg" data-mid="4746994" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_04.jpg" width="600" height="822" width_o="600" height_o="822" src_o="http://payload.cargocollective.com/1/2/64416/988282/partake_vampre_04_o.jpg" data-mid="4747000" border="0" align="left"/>